Charu Malhotra, Managing Director & Co-founder, Primus Partners, shares her view on the concerns surrounding India’s TV viewership measurement system. She highlights that the limited sample size—roughly 60,000 panel homes representing over 200 million TV households—raises valid questions about the statistical reliability of the data. This constraint, she notes,  increases the risk of systemic bias and limits the accuracy of ratings in reflecting the true diversity of Indian viewership.