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Small regional films face streaming challenge despite rising demand.

Charu Malhotra, Co-Founder and Managing Director, Primus Partners, shared that regional content often fails to generate the level of viewership...

14-01-2026

Primus in News

India’s Gig Trap: Why 23 million youth are swapping ‘careers’ for Rs 22,500 plateau

Primus Partners, Report warns that by 2030, more than 23.5 million Indians—predominantly under the age of 35—are expected to be engaged in...

India’s Gig Workers Trapped In Full-time Work With Little Mobility

Primus Partners, Report highlights how India’s fast-growing gig economy is increasingly operating as a full-time labour market rather than a...

Gig workers earn Rs 22,500 a month on average as incomes remain modest: Report

Nilaya Varma, Co-Founder and Group CEO, Primus Partners, shared his views that the gig economy has brought scale and flexibility to India’s...

Primus-Partners

Primus Partners’ Growth Signals Shift Toward Homegrown Consulting in Public Policy and Governance

Nilaya Varma, Group Chief Executive Officer of Primus Partners, oversees the firm’s domestic and international operations, organisational...

Share of clean tech in passenger vehicles more than doubles in 3 years

Anurag Singh, Advisor, Primus Partners, shared his view that the absence of popular hybrid vehicles under 4,000 mm means none currently qualify for...

Who clicked, who watched — OTTs eye real engagement metrics

Charu Malhotra, Co-founder & Managing Director, Primus Partners, shared her view that completion rates across streaming platforms vary...

India's realty moves to the core of conglomerates' business strategy

Aarti Harbhajanka, Co-founder and Managing Director at Primus Partners, shared her views that the post-RERA clean-up has encouraged organised players...

Realty moves to the core of conglomerates biz Strategy

Aarti Harbhajanka, co-founder and managing director at Primus Partners, shared her views that the post-RERA clean-up has encouraged organised players...

The long tail of a blockbuster—collections beyond the box-office

Charu Malhotra, Co-founder & Managing Director, Primus Partners, shared that the entertainment industry is moving away from one-time consumption...

Two-wheeler industry expects 6-9% growth in 2026 on GST cut, urban demand

Anurag Singh, Advisor, Primus Partners, shared his view that the two-wheeler segment has benefited significantly from the GST reduction, resulting in...

2-wheeler industry eyes 6-9% growth in 2026 on GST-led affordability boost

Anurag Singh, advisor at Primus Partners, shared his views that two-wheelers have benefited significantly from the GST reduction, resulting in a...

Auto majors allay fear over slowing adoption of EVs

Anurag Singh, Advisor, Primus Partners shared his view that concerns around a slowdown in electric vehicle (EV) adoption are largely short term,...

Nifty falls 1.7% in 4 days: Does the bear run have more legs? Trump's 500% tariff Bill a big negative for bulls

Shravan Shetty, Managing Director, Primus Partners, shared his view that markets remain technically weak and need a strong external trigger, such as...

PVs led EV retail sales in CY25, e2Ws remained in growth lane

Anurag Singh, Advisor, Primus Partners shared his view that electric vehicle (EV) retail sales in India maintained strong momentum in CY25, supported...

Why Design Is At The Centre Of India's Chip Ambition

Devroop Dhar, Cofounder and India CEO, Primus Partners, shared his view that long-term value in semiconductors lies in design, as owning chip designs...

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